Modules

General information

Dynamic Manager - Content modules overview

Module 1: Manager's Self-awareness and Career Objectives; Peoples' Behaviour in Organizations

This introductory module is based on the premise that in order to manage others, one must first be capable of managing himself/herself. During the two days, participants will have the opportunity to get to know "themselves" better; specifically, they will be able to assess their strengths and identify areas that may need further development. The objective of this module is to cultivate the managers' ability to learn about one another which is essential, if they are to meet regularly and work together successfully for a period of one year.

A manager's work also involves interaction with people in a given company's environment. In today's ever-changing market economy there is immense diversity, dynamic competition and insufficient information. For a manager to carry out his role successfully he/she needs to possess basic knowledge of psychology, sociology, anthropology, management theories and other fields of study. This module is a continuation of the introduction and focuses on the individual in an organization as well as on groups, and their internal functioning and interrelationships.

Benefits:

  • Cultivation of managers' ability to learn about themselves;
  • Understanding better the effects that personality has on their involvement in an organization;
  • Managers' personality and some of its precarious characteristics which may affect their work with others;
  • Help needed to plan for an ambitious and yet realistic professional development.
  • Psychology and sociology in an organization: become familiar with current findings;
  • Ability of managers to identify and interpret various situations that may arise and find ways to resolve them effectively;
  • Identification of techniques used by successful companies and other types of organizations pertaining to leadership and to working with people.

Content:

  • Self-awareness: its rationale and impediments;
  • Personalities: their dimension and effect on management style;
  • Career path of a manager and factors that affect its being a "success";
  • Team work: its principles and issues;
  • Motivation of workers, their performance and motivation methods;
  • Managerial communication; assumptions and barriers;
  • Management of people; task-oriented and person-oriented style of management; identification of personally preferred style and its possibilities and limits;
  • Team work and teams, advantages and disadvantages of team decision-making, team dynamics.

Lecturer: PhDr. Michal Čakrt

Module 2: Modern Management and its Organization

This module provides participants with basic terminology and skills required for a contemporary manager. Further, they will become familiar with basic management theories, their assumptions and starting points, and learn about their impact on the performance of managers in a business organization.

Participants learn about all factors influencing the administration architecture and organization of different firm types. The module will provide them with knowledge of organizational structures and systems within today´s globalization and modern communication.

Benefits:

  • Understanding of management as a synthesised composite of knowledge and skills;
  • Knowledge of different managerial roles, their appraisal, and importance for today's professional manager;
  • Ability to plan and manage organizational changes;
  • Knowledge to create a learning organization.

Content:

  • Management as a profession;
  • The "language" of management: fundamental concepts, their origin and significance;
  • Different approaches to organizing and leading;
  • Organizational structures and systems under the condition of globalizing and modern communication;
  • Examples of the world companies and their cultures in the European and national environment;
  • Planning and management of organizational changes.

Lecturer: PhDr. Michal Čakrt, PhDr. Ivan Fišera

Module 3: Resolution of Conflicts and Negotiation

In this module participants will become familiar with various styles and strategies used in communication and negotiations. They will learn how to execute a change sequence from competing to co-operation, as well as how to, on the basis of various analyses, effectively resolve conflicts, and thus ensure optimal interpersonal relationships in and out of an organization.

Benefits:

  • Understanding of basic causes of conflicts;
  • Techniques that would effectively prevent and resolve conflicts;
  • A way of how to deal with a conflict;
  • Learning the most effective negotiations techniques;
  • Ability to choose the most appropriate negotiation technique;
  • A way of how to prepare and lead negotiations;
  • Ability to eliminate mistakes during the decision-making process.

Content:

  • Legitimacy and usefulness of a conflict;
  • Comprehension of a conflict;
  • Peoples' behaviour in a conflict situation;
  • Principles of negotiating with people where standard techniques fail to work;
  • Principles of conflict resolutions in and out of the firm;
  • Tactics and rules used in negotiations;
  • From contenders and enemies to partners;
  • Ability to make final decisions and to accept the outcomes.

Lecturer: PhDr. Michal Čakrt

Module 4: Supply Chain Management

In today’s highly competitive environment Supply Chain management (SCM) has become new and important tool how to survive on the fierce business market. A proper design of SCM is an effective tool for:

  • cost reduction
  • service level increase

To reduce costs and increase the service level partnering suppliers and customers are needed. An important feature of success of SCM is a proper use of e-business. The necessary condition for efficient SCM is proper understanding of inventory control and distribution/logistics management.

Benefits:

  • This program is designed for senior and middle management of distribution and logistics areas as well as procurement and e-business.
  • Big picture of supply chain management is beneficial for CEO as well for consultants who can use the strategic aspects of SCM as a part of their business strategy.
  • Participants in this program will have an opportunity to be part of four level supply chain simulation game.
  • The whole workshop is highly interactive and team oriented. The participants will have an opportunity to discuss best practices in different industries as well as to work on case studies.

Lecturer: Miloš Pícha

Module 5: Marketing Management and Marketing Strategy Formation

In this module, managers will gain knowledge and skills needed to succeed in a demanding global market environment. Their task is not only to harmonize their company's objectives with the needs of their customers, but they also need to be aware of market opportunities.

Current business environment is an arena in which competitors are endlessly fighting for a customer. Today's managers must be ready for the continuously changing and unpredictable circumstances, and therefore more then ever before, they need new and practical ideas which can be used for the development and design of ingenious strategies. Without strategic marketing, no company can hope to survive and to develop further in the present, immensely competitive business environment.

Benefits:

  • Ability to develop long-term relationships with customers;
  • Understanding better the competitive environment;
  • Finding the most appropriate strategies to increase one's own competitiveness;
  • Gaining information needed to put together and improve a marketing plan;
  • Develop the ability to implement a marketing plan within their firm, and monitor and revise it on a continuous basis.
  • Knowing how to set limits and develop the company's competitive advantage;
  • Use of marketing tools for the design and implementation of a marketing strategy;

Content:

  • Marketing methods and concepts used by successful companies;
  • Global or local market, or a combination of both;
  • Market segmentation, selection of target markets and determination of a market position;
  • Development of products and their market cycle;
  • Marketing communications;
  • Practical simulation analysis of a company's starting point in a competitive market environment ;
  • Preparation of a marketing strategy, marketing mix and tactics;
  • Collaboration among departments: production, finance, research and development;

Lecturer: Ing. Jaroslav Halík, MBA, PhD., Marie Přibová

Module 6: Presentation skills

In the managerial work it is necessary to be able to present a specialized topic, business results, a new project or a product in front of a colleagues´ audience or clients in a clear, persuasive and engaging way. This seminar helps you to increase the quality of your presentations in all aspects.

Benefits:

  • Knowledge of planning and preparation of a presentation;
  • Knowledge of basic rules when presenting your self, a firm (product) or own opinion;
  • Ability to present in front of a group, ability to use presentation and audiovisual equipment;
  • Knowledge of how to support own arguments by using visual equipment and electronic presentations;
  • Ability to discover your strong and weak points of your presentation style;
  • Ability to create a plan of your presentation skills development.

Content:

  • Analysis of knowledge and requirements, actual education needs and specific clients´ requirements;
  • Presentation planning, rules, preparation, audience, equipment etc.;
  • Presentation development, overcoming fright and nerves, nonverbal communication;
  • Videotraining, short model situations, recording, analysis;
  • Work with presentation equipment;
  • Questions regarding presentations, reaction techniques.

Lecturer: Ing. Zdeněk Pospíšil

Module 7: Time Management

Nowadays, more and more requirements become to be part of managers’ responsibility. Without any doubt, more tasks to resolve occur for the same amount of time. Working with reduced human and time resources is a daily reality of today’s managers. This module shows the participants keys to their own time management, mainly how to work with priorities, tasks delegacy and leading of internal meetings.

Benefits:

  • Knowledge of the main principles of time management
  • Planning in practice and reality
  • Knowledge of the key factors of more effective work with priorities
  • Gaining ability to better leadership of internal meetings

Content:

  • Self-awareness - time “thieves” , basics of human thinking
  • Roots of the right time management and time planning
  • Work with productive habits, pro-activity
  • Planning periods, values, priorities
  • Types of meetings, potentials of meetings and its use

Lecturer: Roman Čiviš

Module 8: Accounting for Managers

Effective management is impossible without precise information. In this module, non-financial managers will become familiar with accounting systems used in a firm, and learn how to use information provided by such systems for effective decision-making.

Benefits:

  • Understanding of basic principles of accounting;
  • Differentiation among financial, cost and managerial accounting;
  • Comprehension of methods used to depict the economic reality of a firm as well as its individual sections;
  • Ability to evaluate the impact taxes have on the economic situation of a firm;
  • Understanding of the Czech legal accounting framework;
  • Knowledge of accounting standards (financial statements and annual report);
  • Understanding of basic principles of auditing.

Content:

  • Origin, importance and function of accounting;
  • Users of information provided by accounting;
  • Basic elements of accounting methods;
  • Financial, cost and managerial accounting;
  • Generally accepted accounting standards;
  • Legal accounting framework in the CR;
  • International accounting standards and EU regulations;
  • Recording of assets, liabilities and equity;
  • Financial statements and annual report;
  • Auditing.

Lecturer: Doc. Ing. Vladimír Králíček, CSc., Jan Kárník

Module 9: Economics for Managers

Management in a market economy demands that decision-making is carried out according to certain economic criteria. Given today's increasing competition, managers and businessmen must possess knowledge of basic economic relationships in order to make effective decisions. This module is designed to develop the participants' way of thinking based on economics, and to provide them with tools that will help them make the right decisions.

Benefits:

  • Development of thinking by keeping economics in mind;
  • Knowledge of basic economic concepts and understanding of the relationships among them;
  • Knowledge of basic tools and skills necessary for economic evaluation;
  • Ability to apply the above in specific decision-making situations;
  • Ability to detect inefficiencies caused by a behaviour that didn't take economics into consideration.

Content:

  • Marginal analysis, opportunity cost, "second best", decision-making given limited (scarce) resources;
  • Market, demand, supply, determinants of demand and supply;
  • Elasticity - calculation and application to production;
  • Decisions made by consumers according to economic analysis;
  • Decisions made by companies - entry, exit; technology, cost analysis;
  • Decision-making by management in competitive environment, monopoly and oligopoly;
  • Basic macroeconomic indicators and their importance and impact on management's decision-making.

Lecturer: Jana Marková

Module 10: Finance for Managers

The main objective of this module is to introduce non-financial managers to the principles of financial management. They will learn how to analyze financial statements and use this information for their work. By doing so, managers will comprehend better the impact their decisions have on the financial situation of their firm. At the same time, it will enhance their communication with the firms financial managers.

Benefits:

  • Understanding of basic financial management;
  • Ability to analyze data in accessible financial statements, and to make decisions based on such analyses;
  • Identifying the strengths and weaknesses of the firm;
  • Understanding of the impact marketing has on financial management;
  • Ability to get an overview of the effects that macroeconomics has on the financial management of the firm;
  • Learning of basic financial analyses;
  • Ability to obtain information about experiences of other companies, which could be used in financial management of Czech companies.

Content:

  • Financial statements and a firm as a financial system;
  • Balance sheet and long-term financial stability;
  • Profit and loss statement - economic results;
  • Cash-flow and liquidity;
  • Aims of the firm and basic financial standards;
  • Cash, valuation and value of money at any given time;
  • Relationship between marketing and financial management;
  • Basic financial analyses.

Lecturer: Ing. Jiří Svoboda, CSc.

Module 11: Human Resources Management

Due to large changes taking place in the business environment, the role of human resources in an organization is undergoing great changes as well. Human resources as such are seen as one of the most important resources available to a firm to gain a competitive edge. To help an organization to reach its strategic objectives, it's vital for all non-personal managers, for whom this course has been designed, to get involved in human resources management.

Benefits:

  • Understanding the role human resources management plays;
  • Awareness that there is a close relationship between the company's strategy and human resources management;
  • Understanding the need for the line and general managers to get involved in human resources management;
  • Knowledge of how an organization can use human resources more effectively;
  • Ability to collaborate better with the human resources department.

Content:

  • Role of human resources within an organization: internal and external factors;
  • Designing of work systems - work organization (changes in job content and conditions, job analysis, job description, job specification);
  • Managing human resources flows (planning of human resources and its recruitment, selection, hiring, orientation and placing, training and development);
  • Rewarding of employees in order to improve their performance (performance appraisal, reward system, reward and benefits system).

Lecturer: Yvona Charouzdová; PhDr. Michal Čakrt

Module 12: Operations Management; Project management

In order for small or large companies to do business in a private or public sector, they need to run their own operations, be it production or services, effectively. Every organization, if it is to grow and remain competitive, must manage its productive, renewable as well as non-renewable resources as effectively as is only possible. In addition, it has to satisfy their customers. Operations management and project maangement can help a company to gain or maintain its competitive edge.

The ever-increasing competition in the marketplace forces companies to produce better quality products and services and to react faster on the continuous competitive changes . This is based upon the flexibility of teh company to react fast on the new requirement of the market andto change existing processes to achieve the optimal utilisation of all own resources and concurrently to keep the market share.

Benefits:

  • Understanding the role operations management and project management plays in the company, in the market and in the country's economic situation;
  • Comprehending the role operations management plays in the industry and services given the ever increasing competition and the number of organizations that provide information services;
  • The justification for the re-engineering the company;
  • To understand the methodology and procedures when launching the new products and selection fo new processes in the field of services;
  • To understand the importance of the forecasting as a key pre-requisite for the realistic planning;

Content:

  • Introduction to operations managementThe impact fo EU on the change requirements in the operations management and project management;
  • Re-engineering as the way to efficiency improvements;
  • Launching a new product and process selection in the fiels of services;
  • Forecasting and operational planning and control;
  • Project management;
  • Capacity sharing in a multiproject environment;
  • Project risk management
  • Management decision tools

Lecturer: Petr Šulc

Module 13: Strategic Management in the Increasingly Competitive International Marketplace

In the future, the competitive ability of an organization will depend on its managers' ability to use strategic techniques, their skills and their courage. The same applies to any entrepreneur. This module is designed for those, who are involved in the preparation and implementation of strategic decision-making in business organizations and various institutions, and also for those who in some way affect their efficiency.

Benefits:

  • Strategic management seen as an integral part of any business undertaking and management;
  • Knowledge of strategic management used in important international and national companies;
  • Ability to participate to a much greater degree in the preparation and implementation of basic strategic decision-making.

Content:

  • Basic analytical methods and forecasting the development of a firm;
  • An analysis of the firm's relevant surrounding and forecasting its development;
  • Practical application of the SWOT analysis;
  • Strategies and techniques used for dealing successfully with hypercompetition;
  • Formulation of a vision, mission and a firm's strategy (eventual modifications);
  • Implementation of a strategy and its management, and re-engineering;
  • Strategic auditing.

Lecturer: PhDr. Ivan Fišera

Final Project

When working out the final project, participants can apply knowledge gained during the course while solving actual problems of the course while solving actual problems of the company. The final project is compulsory only for those participants who decided to finish this program as a re-qualification and want to get the certificate. Processing of the final project includes discussions in groups, individual consultations with the lecturer (7 hours) and project presentation.